New baby product alert! I was browsing Instagram and came across another unique baby item, the Baby Sitter™ Infant Development Cushion. It is launching online and in stores over this weekend, so I was asked to help spread the word. The info below is from their press release, so check it out and share with your loved ones with lil ones.
If you’re like me and love interacting on Instagram, check them out at @thebabysitter.co.
New Baby Sitter™ Infant Development CushionHelps Strengthen Core Muscles as Babies Master Early Gross Motor Skills
Since the American Academy of Pediatrics began its recommendation that infants sleep on their backs, there have been 50 percent less incidents of sudden infant death syndrome. Unfortunately the side effect is that most infants are not getting the tummy time needed to develop their neck, trunk and core muscles causing delays in gross motor skills like sitting up, crawling and walking. Child development expert, Diane Gowaty has partnered with Slickview Studios to address this common problem with the launch of the Baby Sitter™ infant development cushion.
Differing from an infant positioner which supports a baby’s back but restricts their overall movement, The Baby Sitter is a firm doughnut-shaped cushion that promotes and facilitates the natural process of a baby’s gross motor development skills. When the infant is placed in the center well of the Baby Sitter, they are encouraged to push or kick against the interior wall which helps strengthen the core muscles required for sitting up, crawling and eventually walking. The circular flat surface can also be used for tummy time to help strengthen the neck and back muscles supporting the baby and allowing them to look out. Once the child has mastered sitting up on their own, its soft yet firm design provides a support as they pull themselves to a stand.
The Baby Sitter infant development cushion is 5-inches tall and 24-inches in diameter with a 12-inch cutout circle in the center. It is constructed of flame retardant polyurethane foam wrapped in a soft flannel fabric. It also includes three round inserts which fit snuggly in the cutout for use during different developmental stages. With all three inserts, the Baby Sitter can be used as a changing surface for infants or as a play mat for toddlers or preschoolers. When one insert is removed, it offers support for an infant whom is just starting tummy time or still requires neck and head support.
“One of the best attributes of the Babysitter is its ability to find new uses with the help of mothers and babies everywhere”, said Diane Gowaty, inventor of the Baby Sitter. “What I love is its versatility as the cushion’s life span grows from early development for newborns by providing a safe place for propping up, and even has found its way to being used as a play space and floor cushion with older kids.”
Gowaty also uses the Baby Sitter in philanthropic support to the Juvenile Diabetes Research Foundation. The company recycles the excess materials from production to create stuffed animals which are available for purchase with 100% of the proceeds donated to the JDRF.
The base Baby Sitter cushion is available for $60. The complete Baby Sitter Gift Set includes the base cushion, three foam inserts, and a removable fabric cover for $85. Additional removable and washable fabric covers are sold separately ($25MSRP).
The Baby Sitter is available for purchase online at www.thebabysitter.co/store and will soon be available at various retail stores.
This post was not compensated or sponsored.